Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli

Domestic Investor's portfolio-building strategies
‌: Budai Árpád

A Hankook Tire Magyarország Kft. társadalmi felelősségvállalása
‌: Oriold Emília
Published: (2014)

Consumers' attitudes towards being eco-conscious, foscusing on the influence of eco-friendly products on consumer buying behaviour
‌: Fabó Zsófia Stella

"Hankook Tire Doing Well" - Avagy a hatékony jótékonyság
‌: Ronyecz Judit

A programmatic buying jövője Magyarországon
‌: Kovács Bence Péter

Sneaker Buying Behaviour of the Hungarian Youth
‌: Jónap Tibor

25-Year Odyssey in the World of Country Branding Overcoming Challenges and Celebrating Triumphs – 10 Lessons Based on Theory and Practice
‌: Papp-Váry Árpád
Published: (2024)

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty
‌: Tamás Ditta

Buy more than what you intended
‌: Horváth Áron Adrián

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

The Introduction of Brand Building of Small Businesses in the Hospitality Industry The Example of Local Hospitality Businesses in Košice, Slovakia
‌: Reiter Géza

The democratic transformations in Mongolia
‌: Batbold Tseepilmaa

Digital Transformation Challenges
‌: Pusztai Norbert

Product Recalls and Brands Analysis of Food Product Recall Announcements on Online News Portals
‌: Majláth Melinda
Published: (2024)

Buying behavior differences of the generations, in case of green fashion
‌: Scheiling Katalin

Impact of Crises Management Packages on Consumer Buying Behaviour
‌: Megyeri Ildikó

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

A Hankook Tire Magyarország Kft. vagyoni-, pénzügyi- és jövedelmezőségi helyzetének értékelése
‌: Szöllősi Anita Orsolya

The proliferation of data-driven digital industry and the transformation to a digital society
‌: Blandl Andor

The transformation of HEIS and quality education
‌: Körtvési Dorina, et al.
Published: (2023)

Digital Transformation of the Economy International and Uzbek Experience
‌: Ruzimatova Shirinoy

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

Make or buy döntés elemzése egy konkrét példán keresztül
‌: Szabó Bence

Does authenticity in influencer marketing contribute to followers’ buying habits?
‌: Kelemen Dóra

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

Dél-koreai vállalatok működőtőke befektetéseinek vizsgálata a Hankook Tire cég bemutatásán keresztül
‌: Debreczeni Edina Laura

Digital Transformation in Logistics Businesses in Vietnam
‌: Nguyen Minh Anh

Car Buying Habits in Hungary. The Decision-Making Process Before Purchasing
‌: Kertész István

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

Transforming Cinema Commerce Navigating Digitalization and the emergence of Streaming Platforms with the disruptive effect of COVID-19
‌: Stark Ádám

A harmony search algoritmus alkalmazása BOM make-or-buy szempontú optimalizálásához
‌: Bányai Tamás
Published: (2014)