Product Recalls and Brands Analysis of Food Product Recall Announcements on Online News Portals
Saved in:
| Main Author: | |
|---|---|
| Format: | Book part |
| Published: |
Budapesti Gazdasági Egyetem
Budapest
2024
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| Series: | Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
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| Subjects: | |
| doi: | 10.29180/978-615-6342-86-7_9 |
| Kulcsszavak: | product recall online media negative spillover effect |
| Online Access: | http://publikaciotar.uni-bge.hu/2297 |
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| 245 | 1 | 0 | |a Product Recalls and Brands |b Analysis of Food Product Recall Announcements on Online News Portals |c Majláth Melinda |h [elektronikus dokumentum] |
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| 695 | |a negative spillover effect | ||
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