25-Year Odyssey in the World of Country Branding Overcoming Challenges and Celebrating Triumphs – 10 Lessons Based on Theory and Practice
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| Format: | Book part |
| Published: |
Budapesti Gazdasági Egyetem
Budapest
2024
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| Series: | Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
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| Subjects: | |
| doi: | 10.29180/978-615-6342-86-7_10 |
| Online Access: | http://publikaciotar.uni-bge.hu/2298 |
| Physical Description: | 129-148 |
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| ISBN: | 978-615-6342-86-7 |