25-Year Odyssey in the World of Country Branding Overcoming Challenges and Celebrating Triumphs – 10 Lessons Based on Theory and Practice

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Bibliographic Details
Main Author:	Papp-Váry Árpád
Format:	Book part
Published:	Budapesti Gazdasági Egyetem Budapest 2024
Series:	Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
Subjects:	média- és kommunikációs tudományok
doi:	10.29180/978-615-6342-86-7_10
Online Access:	http://publikaciotar.uni-bge.hu/2298

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