The impact of content marketing as a sponsorship activation strategy on online customer engagement
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| Main Author: | |
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| Format: | Article |
| Published: |
Budapesti Gazdaságtudományi Egyetem
2025
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| Series: | Prosperitas
12 No. 2 |
| Subjects: | |
| doi: | 10.31570/prosp_2025_0137 |
| Kulcsszavak: | content marketing social media event sponsorship online customer engagement sponsorship activation |
| Online Access: | http://publikaciotar.uni-bge.hu/2502 |
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| 022 | |a 2786-4359 (online) | ||
| 024 | |a 10.31570/prosp_2025_0137 |2 doi | ||
| 040 | |a BGE Publikációtár Repozitórium |b hun | ||
| 100 | 1 | |a Tribak Imad | |
| 245 | 1 | 4 | |a The impact of content marketing as a sponsorship activation strategy on online customer engagement |c Tribak Imad |h [elektronikus dokumentum] |
| 260 | |a Budapesti Gazdaságtudományi Egyetem |c 2025 | ||
| 300 | |a 1-38 | ||
| 490 | 0 | |a Prosperitas |v 12 No. 2 | |
| 650 | 4 | |a gazdálkodás- és szervezéstudományok | |
| 695 | |a content marketing | ||
| 695 | |a social media | ||
| 695 | |a event sponsorship | ||
| 695 | |a online customer engagement | ||
| 695 | |a sponsorship activation | ||
| 856 | 4 | 0 | |u https://publikaciotar.uni-bge.hu/id/eprint/2502/1/the-impact-of-content-marketing-as-a-sponsorship-activation-strategy-on-online-customer-engagement-262.pdf |z Dokumentum-elérés |