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Integrated marketing communication in higher education?

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Bibliographic Details
Main Authors:	Harsányi Dávid Szántó Szilvia
Format:	Article
Published:	2007
Series:	EU Working Papers No. 2. sz.
Subjects:	társadalomtudományok
Kulcsszavak:	Marketingkommunikáció Felsőoktatás
Online Access:	http://publikaciotar.uni-bge.hu/281

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