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  1. 1
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    Defining personal brand, personal branding and personal brand equity ‌ Szántó Péter, Radácsi László

    Published 2023
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  2. 2
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    Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities ‌ Kancsus Hanna

    “…Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities…”
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  3. 3
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    Agrártámogatási rendszerek Magyarországon ‌ Zelena Armand

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  4. 4
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    The Branding efforts and Brand Image of Budapest and Prague A Comparison ‌ Nagy Dániel Oszkár

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  5. 5
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    Service design a szoftverfejlesztésben ‌ Gönczöl Armand

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  6. 6
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    The Impact of Terrorism on Tourism ‌ Lehoczki Armand Gábor

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  7. 7
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    City branding The comparison of Vienna and Budapest / ‌ Balogh Antónia Ilona

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  8. 8
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    Employer branding ‌ Ráduly Mónika

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  9. 9
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    Employer Branding a megfelelő munkaerő megtalálásának elemei a Mercedes-Benz Manufacturing Hungary Kft.-nél ‌ Persik Evelin

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  10. 10
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    Mattering brands ‌ Takács Eliána Gréta

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  11. 11
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    Employer branding a pandémia kapcsán tapasztalt kihívások ‌ Fehér Andrea

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  12. 12
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    Employer Branding The Case of BT (British Telecommunications) ‌ Karl Bianka Letícia

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  13. 13
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    The art of branding an explorative pilot study into aspects of branding utilized by artisan entrepreneurs ‌ Chandler Nick

    Published 2024
    “…Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science…”
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  14. 14
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    The effect of Zwack brand museum on forming the brand image ‌ Kemenesi Dóra

    “…The effect of Zwack brand museum on forming the brand image…”
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  15. 15
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    Online guruk és marketingstratégiáik ‌ Tóth Armand Imre

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  16. 16
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    Brand as an additional value Selling luxury to high value clients / ‌ Szirtes Zsófia

    “…A márka mint hozzáadott érték szerepe a luxus termékek értékesítésekor = Brand as an additional value: Selling luxury to high value clients…”
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  17. 17
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    Brand loyalty magic Inside Disney’s customer experience ‌ Pham Duong Hong Anh

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  18. 18
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    Product Recalls and Brands Analysis of Food Product Recall Announcements on Online News Portals ‌ Majláth Melinda

    Published 2024
    “…Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science…”
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  19. 19
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    The personality of brands and the significance of brand image on consumers’ own behaviour and personality. ‌ Sarkadi Márk László

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  20. 20
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    The personality of brands and the significance of brand image on consumers’ own behaviour and personality. ‌ Sarkadi Márk László

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