Search Results - Burger Peter

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    Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli ‌ Burger Peter, Papp-Váry Árpád

    Published 2024
    Online elérés
    Book part

  2. 2
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    Transforming Tyre Sales A Subscription-Based Approach for Enhanced Customer Experience and Sustainability ‌ Burger Peter, Papp-Váry Árpád

    Published 2026
    Online elérés
    Book part

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