Marketing to the Brain-Customer Awareness and Ethical Concerns of Neuro- and Sensory Marketing

Marketing communication, Brand management concerning the value of art
‌: Enkhbayar Narmandakh

A Brain Bar fesztivál hatása és jelentősége
‌: Szücs Gábor

Does more sense make sense? The use of sensory marketing in the age of experience economy
‌: Bodnár Tímea

GOING CONCERN
‌: Tótok Balázs

Neuro-Fuzzy alapú mutatószámhalmaz kialakítása az autóipar tőzsdei előrejelzéseihez
‌: Szabó Tamás

Customer Awareness & Engagement for Healthier Food – The Rewe #Dubistzucker (#Youaresugar) Campaign
‌: Damme Silvia, et al.
Published: (2020)

Ethics in the Automotive Industry
‌: Tukora Ágost

Increasing market share and market awareness at Go Car Tours Barcelona
‌: Czimbalmos Anna

Ethics, Culture, and Integrity
‌: Babic Katja
Published: (2020)

The presence of green marketing and consumers' environmental awareness in Hungary
‌: Hauzer Ágnes

Analysis of the marketing activities of Agrárgazdaság Ltd. concerning hybrid maize sowing seeds
‌: Horváth Bence

Business ethics and outsourcing Labor offshoring
‌: Ben Salem Farah

Ethical Aspects of Dark Tourism
‌: Szabó Dóra

Sustainable Fashion - Ethical Clothing
‌: Eon Cserne Maura

Code of Ethics Development Process
‌: Szegedi Krisztina
Published: (2020)

Prospects and concerns of Belt and road initiative case study of Vietnam
‌: Nguyen Ngoc Bich Tram

Brand awareness through social media and influencer marketing - Case study Kincsem Hungary
‌: Kovács Anna

Differences in employer branding concerning generations X and Y
‌: Piller Balázs

Financial Awareness of College Students
‌: Petrovszki Márk

Fintech Awareness and Adoption in Tunisia
‌: Seddik Mohamed Aziz

Sustainability and ethical responsibility in the semiconductor industry A comparative case study of TSMC and SMIC
‌: Szávó Lóránd Levente
Published: (2026)

What factors lead to higher brand awareness of Zeropoint. IT and can online marketing play a role in this?
‌: Farkas Andrea
Published: (2013)

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

The improvement of Brunchcafé’s customer journey through online marketing
‌: Horváth Luca

Ethical Issues in Vietnamese Pop Culture Storytelling and Media Coverage Authenticity and Audience Perceptions
‌: Ninh Ngoc Kieu Anh

Consumer awareness of food consumption and catering services
‌: Orfei Gloria

Examination of consumer awareness in case of food waste
‌: Gál Zsófia

Tourist Awareness of Wild Animals Safety in Tourism
‌: Kachichian Alexandra

Sustainability and Environmental Awareness in the Hotel Industry in Germany
‌: Szerdahelyi Isabel Juliette

The evolution of brand awareness in the receptive human mind
‌: Csapó Vanda Médea

Effects of social media on brand awareness A case study of Ryanair
‌: Coko Lejla

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify
‌: Nguyen My Linh

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify
‌: Nguyen My Linh

How to raise awareness of corporate social responsibility in Hungary?
‌: Gaál Viktória
Published: (2008)

Customer Journey of Samsung electronic luxury goods in the omnichannel marketing world.
‌: Markó Levente

Market analysis and customer research on alcoholic drinks for BREBIS Hungary Ltd.
‌: Sileo Szeréna