The effects of advertising on Generation Z

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

Psychological effects of advertising on schoolchildren and teenagers
‌: Radnai Viktória

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

NEUROMARKETING - The influencing power of visual effects in advertisements
‌: Nagy Eszter Lili

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

The state and effectiveness of targeted indoor poster advertisements in 2020
‌: Darvai Péter

The effects of television advertising on children aged between 3-7
‌: Esztergályos Kata

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás

The modern technology's effect on the knowledge transfer between generations
‌: Turkevei-Nagy Fanni Dorottya

Analysis of the Most Effective Methods of Advertising to Increase Clientele at International Hotels
‌: Wyss-Lockner Darian

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

The social impact of virtual identities on generation Z
‌: Gigor Áron

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

The Influence of Influencer Marketing on the Consumer Behavior of Generation Z
‌: Faragó Gréta

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

Humor in Advertising
‌: Hasanova Eltaj

Advertising to Children
‌: Kandelaki Nodar

Advertising in Japan
‌: Lévai Ádám

Effect Of Upselling And Cross-Selling Strategies On Consumer Behavior In The Online Clothing Industry In Case Of Female Generation Z In Bosnia And Herzegovina
‌: Tesanovic Marija

Generation Z as tourism consumers the impact of childhood tourism consumption and the socialization environment - marketing activities of the tourism industry on this group
‌: Horváth Vanda
Megjelent: (2025)

The Disney Princess Effect - Pyschological Impacts on Self-Perception in a Generational Comparison
‌: Tóth Enikő Angéla

The Recruitment of Generation Y and Z through the Lenses of Profession.hu
‌: Mányi Petra

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices
‌: Tibay Csenge

The Impact of Gender Inequality in Advertisements
‌: Komáromy Luca

Efficiency of online advertising tools
‌: Nábelek Máté

Advertising of Electric Cars in Hungary
‌: Cselovszki Dávid

Influence of Environmental Social Media Advertising on Consumer Purchasing Behaior toward Sustainable Food and Beverage Products A Comparative Analysis Between Generation X, Generation Y and Generation Z in Cambodia
‌: Seng Phaninh

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
‌: Shi Junfeng

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

The impact of painkiller advertising campaigns on consumers
‌: Kovács János István