The impact of advertising on the purchasing habits of families.

The user-friendliness of digitalization affecting the advertisements and the purchase process of products in pharmacies in Hungary
‌: Fehér Norbert

Factors influencing the purchasing habits of the younger Vietnamese generation regarding Levi's® recycled fashion
‌: Nguyen The Kien

The impact of painkiller advertising campaigns on consumers
‌: Kovács János István

Television watching habits and their impact on our lives
‌: Szedlacsek Judit

The Impact of Covid-19 on Payment Habits From Cash to Contactless Solutions
‌: Jakab Noémi

The impact of social media advertisements on customers in Hungary
‌: Kiss Alexandra

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

Succession of Family Business
‌: Bernáth Milán Kristóf

Research on the Impact of Huawei Advertising on Chinese Female Consumers
‌: Deng Jingfang

The integration of Artificial Intelligence into the financial sector and the impact it has on banking habits
‌: Kovács Bence Tibor

The Impact of Corporate Social Responsibility (CSR) on Purchasing Behavior in Hungary
‌: Csendes Krisztián Balázs

Joys and Sorrows of families in tourism
‌: Csikós Éva

Representation of Women in Advertisements and its Impact on the Self-image of young Women.
‌: Mulidrán Molli

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

The impact of AI-driven personalization on customers’ purchase intention in the beauty industry
‌: Dau Quynh An Na

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

Influence of Environmental Social Media Advertising on Consumer Purchasing Behaior toward Sustainable Food and Beverage Products A Comparative Analysis Between Generation X, Generation Y and Generation Z in Cambodia
‌: Seng Phaninh

Humor in Advertising
‌: Hasanova Eltaj

Advertising to Children
‌: Kandelaki Nodar

Advertising in Japan
‌: Lévai Ádám

Comparative Report on Family Businesses’ Succession
‌: Makó Csaba, et al.
Megjelent: (2015)

A familiness ereje polikrízis idején
‌: Németh Krisztina, et al.
Megjelent: (2024)

Comparative Report on Family Business's Succession
‌: Makó Csaba, et al.
Megjelent: (2017)

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

Media Consumption Habits in Hungary
‌: Merényi Márk

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

The Effect Of Advertisement On Children
‌: Cai Jing

The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z
‌: Pham Hoang Thanh Xuan

Funding alternatives and business planning in family businesses
‌: Sági Judit, et al.
Megjelent: (2019)

Coaching and mentoring at family businesses in process of transition
‌: Madarasiné Szirmai Andrea, et al.
Megjelent: (2019)

The significance of corporate social responsibility in family businesses
‌: Békésiné Kovács Noémi
Megjelent: (2026)

Analysis of Services and Amenities in Hungarian Family-Friendly Hotels
‌: Lakó Dorina

Effects of the Covid-19 Pandemic On Family Businesses In Hungary
‌: Tarcza Csaba

The influence of commercials on peoples' eating habits
‌: Lengyel Anna Krisztina

Travelling habits of young people in Slovakia
‌: Kellerová Júlia