The New Media's Effects on Hospitality Marketing Mix
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | new media hospitality marketing mix guest experience hotel improvement |
| Online Access: | http://dolgozattar.uni-bge.hu/2247 |
MARC
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
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| 100 | 1 | |a Rétszilasi Melinda | |
| 245 | 1 | 4 | |a The New Media's Effects on Hospitality Marketing Mix |c Rétszilasi Melinda |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a Az új média hatásai a szállodai marketing mixre. |
| 246 | 1 | 1 | |a The New Media's Effects on Hospitality Marketing Mix |
| 520 | 3 | |a The dissertation examines the new media's effects on hospitality marketing mix from both the side of guests and professionals. It is aimed to find proof to that new media's innovative application improves guest experience and develops marketing mix in hotels. | |
| 695 | |a new media | ||
| 695 | |a hospitality marketing mix | ||
| 695 | |a guest experience | ||
| 695 | |a hotel | ||
| 695 | |a improvement | ||
| 700 | 1 | |a Kovács dr. Miklós |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/2247/1/DissertationR%C3%A9tszilasiMelinda2015.05.05..pdf |z Dokumentum-elérés |