Comparative analysis of the SCM, assortment and pricing policy of Lidl and Auchan in Hungary and in Spain, and their impact on customer preferences
| Szerző: | Nagy Flóra |
|---|---|
| További közreműködők: |
Papp Judit
Lopez Duarte Cristina |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | supply chain management pricing policy Auchan Lidl |
| Online Access: | http://dolgozattar.uni-bge.hu/3639 |
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