Below The Line marketing communication applied in the fashion industry

Packaging as marketing communication tool in the confectionery industry
‌: Csúth Zsófia
Published: (2014)

Digital and Online Marketing Communication in the Music Industry
‌: Kricsfalussy Bálint

Crisis Communication In Luxury Fashion Brands A Comparison Of Gucci And Balenciaga's Strategies
‌: Tajnay Flóra

How marketers apply Scarcity marketing and FOMO tactics The case of Vietnamese people towards E-commerce sites during the pandemic
‌: Nguyen Giang Hoai

Fashion industry sustainability rating systems from the perspective of fashion SMEs
‌: Szabó Tamara, et al.
Published: (2022)

Understanding Gen Z’s fashion preferences and the role of communication in sustainability
‌: Egedi Gerda, et al.
Published: (2026)

The Sectoral Characteristics and Applied Models of E-commerce Techniques
‌: Somlai Réka

Can Fashion Truly Be Slowed Down? A Study On Consumer Behavior In The Fashion Industry
‌: Garda Orsolya

SME Internationalisation; case study on the Nigerian fashion industry
‌: Hargley Jessica Ifunanyachika

Reading between the lines TV2
‌: Koltai Andrea

Sustainability challenges and practices in the fast fashion industry A case study of C&A
‌: Gyöngyösi Kata

Bizalom és on-line kommunikáció
‌: Castilló Károly

Corporate Environmental Responsibility and Greenwashing within the Fashion Industry in Hungary
‌: Gyüre Dominika

Perceived and applied employer branding through the example of The Ritz-Carlton, Budapest
‌: Nagy Bence

The impact of influencer marketing on Lining – as Chinese social media Douyin as an example
‌: Ye Jingmei

The impact of COVID-19 on digital customer experience in fashion and apparel industries
‌: Temir Balzhan

Audience Impact of Sustainability Strategies Applied in Large-Scale Music Events in Hungary
‌: Kis Alexandra Klaudia

Online Communication Strategy to Promote the Tourism Industry in the Province of Tungurahua
‌: CUSTODE ADRIANA

Marketing Communication of Ruinpubs
‌: Pálinkás Zsófia

Comparative analysis of digital and traditional channels and exploring integrated marketing communication in the Digital Age in the Healthcare Industry in the Hungarian Market
‌: Tófalvi Maja

INFLUENCING FACTORS of CUSTOMER SATISFACTION in the CRUISING INDUSTRY, TAKING UNDER EXAMINATION ONE of the LEADING CRUISE LINES on the DANUBE RIVER VIKING CRUISES
‌: Berta Rebeka

The role of sustainability in the Hungarian fashion market
‌: Komma Lilla Katalin

Cultural Appropriation in the World of (Fashion) Marketing
‌: Túriné Ajtai Alexandra

Az on-line kommunikáció miért nem helyettesítheti a valós találkozásokat? Az on-line közösségek
‌: Cseszneki Balázs

Az impulzív vásárlás szerepe az on-line kereskedelemben
‌: Forgó Fanni Eszter

A Wilu Möbel-line Kft. értékesítése disztribútorként
‌: Lugosi Gréta

The influence of the fast fashion market on the world and the economy
‌: Kolozsvári Kata

Market research about the fashion market of the Benelux states analysis and suggestion on how a foreign brand, like Makány Márta can appear on these markets
‌: Belme Dóra

The Impact of E-commerce on Consumer Behavior in the Fashion Industry and Its Broader Implications for Retail Transformation
‌: Latypova Nigina

Emirates Airline’s marketing communication strategy
‌: Király Lilla

Packaging as an effective communication tool in marketing
‌: Szabó Péter

Integrated Marketing Communication of The North Face
‌: Karátson Mózes

Customer relationship communication process and process change due to the behavior change of the customer in the premium and luxury car industry
‌: Simon Alexandra Dóra

Corporate marketing strategic problems of a joint venture, through the example of Vectra-Line Plus Kft.
‌: Luong Györgyi Lan

Slow fashion - consumer behaviour and attitudes in sustainable fashion
‌: Alymbaeva Begimay

Future tendencies of marketing communication on the market of Hungarian theatres
‌: Turányik Júlia