Brand identity analysis and possible positioning strategies for Szekszárd wine region

Wine promotion and developing gastronomy at Balaton region
‌: Kiss Henrietta Alexandra

Revive and development of tourism in Tokaj Wine Region
‌: Soós Boglárka

Analysis of Wine Tourism Development in Şirince
‌: Ayanoglu Kamil

Dynamics and development of the region, shifts in economic and political power and influence. Possibility to reproduce the Next Silicon Valley- analysis of Silicon Valley as a region
‌: Suleymanli Elvin

Revivification of old Hungarian wine varieties - Already started revivals and the possible future
‌: Könczöl Fanni

Will the heritage of Villány wine region be enough to maintain the future success?
‌: Romsics Adél

Exploring Recent Developments in the Promotion of Wine Tourism in the Villány Region
‌: Szalai Hanna

The relationship between the tourism of Pannonhalma Wine Region and Abbey and the city of Győr
‌: Ferenc Enikő

Critical analysis of the possibilities of the handicapped people in the catering industry
‌: Káró Regina

Wine and health
‌: Horváth Vivien

The potential of Hungarian wines on the international market by understanding their historic and current position and estimating opportunity within global context
‌: Csizmadia Dávid

Presentation of the Situation and Development of the Tokaj Wine Region from a Tourism Point of View
‌: Gál Boglárka

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Possibilities of using social media in corporate strategies through an example
‌: Kácsik Zsófia

Weintourismus in der Weinregion Szekszárd
‌: Kölliker Viktoria

Szekszárd településmarketing tevékenységének bemutatása
‌: Korsós Anna Nóra

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

Brand, márka és corporate identity szerepe a Zsidai Gasztronómiai Csoportnál
‌: Biró Zsófia

An analysis of the development of the Hungarian wine tourism industry and its future potential.
‌: Kormanik Olivér Edgár

Wine consumption habits of Hungarian people - Hungarian wine trade during and after COVID-19
‌: Konkoly Dorottya Panna

How Brands Alter Their Corporate Identity to Fit the Current Market Environment A comparison between Dove and Lush
‌: Abazi Xhesika

Rebuilding Kosovo's Global Identity The Role of Public and Cultural Diplomacy in Nation Branding
‌: Berisha Zana

Assessing Fan Preferences in K-Pop Idols' Image and Identities and Their Implications for Effective Marketing Strategies
‌: Khuc Thi Hue Chi

Comprehensive Analysis of Great Depression and Great Recession. Possible Crisis Prevention
‌: Samadov Farid

Tourism Branding Formation on the Example of Altai Region
‌: Solovyenko Elizaveta

Sustainability Strategies for global enterprises in the V4 region
‌: Cziráki Koppány Márk

On the emergence of identity economics a review
‌: Tóth László, et al.
Published: (2023)

Football Tourism -The Possible Use of a Successful Football Brand in Hungary
‌: Vitrai Tamás

Comparative analysis of hunting tourism in the regions of Dunaföldvár and Jászszentandrás
‌: Nyiri Kristóf

Szekszárd és Paks - több, mint fesztivál
‌: Hauzman Eszter

Successful Marketing Strategies of Small Hotels in the Northeastern Balaton Region
‌: Szabó Enikő Zsuzsanna

Impacts of Cyprus's Cultural Identity on Tourism
‌: Szegedi Dóra Gabriella

New development possibilities in Keszthely
‌: Horváth Anett

L'Occitane en Provence, an international natural cosmetics brand's position on the Hungarian market
‌: Korcsik Anna

Analysis of the Marketing Strategy of Henkel in Hungary
‌: Kurys Boglárka

The Analysis of Mongolian Tourism Marketing Strategies
‌: Batbaatar Enkhjin