The online crisis communication of beauty brands

Evaluation of Boeing's 2024 Crisis Communication Strategies
‌: Borbély Luca

Non-verbal communication and crisis management Case study of the 2019 Coca-Cola ad controversy in Hungary
‌: Nagy Lili

Potential development opportunities in communication, and customer relationship management of small-, and medium-sized enterprises in the Hungarian beauty industry
‌: Pátrovics András Rodrigó

Socially responsible companies' brand communication
‌: Tallér Máté

Shaping and communicating of corporate branding a case study of TikTok
‌: Zhang Mingcheng

Adapting Multinational Corporations' Communication for Global Branding
‌: Hegedűs Dora Isabelle

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

German automotive manufacturers communication and brand management
‌: Sinkai Márk

Consumer Behavior in the Beauty Market A Behavioral Economic Perspective on Emotional Influences
‌: Bencsik Laura Anna

Marketing communication, Brand management concerning the value of art
‌: Enkhbayar Narmandakh

Crisis Communication in the Supplier Quality Development at Knorr-Bremse during the COVID-19 pandemic
‌: Ujvári Orsolya Anna

Communication errors and pitfalls in social media - The four most common marketing mistakes brands make online
‌: Zwickl Dániel

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Fashion Industry’s Online Communication
‌: Korda Bernadett Nelli

The online communication of distilled beverages
‌: Raffaj András

Influencer Marketing in the beauty and Lifestyle Industry on TikTok and Instagram
‌: Hamikus Renáta

The impact of sustainability and environmental mindfulness on consumer attitude in the beauty industry
‌: Márton Rebeka Sára

Corporate Crisis Communication in the (Post-) Covid-19 era in the United States - A Case Study on Amazon
‌: Huseynzade Shahana

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

The impact of AI-driven personalization on customers’ purchase intention in the beauty industry
‌: Dau Quynh An Na

The Bosch Group’s online communication in Hungary
‌: Kmetty Nóra Lili

A fashion és beauty influencerek hatása a vásárlási szokásokra
‌: Bánhidi Bora

A beauty influencerek kommunikációja és hatása a Z generációra
‌: Bojtosová Tímea

Újszerű marketingkommunikációs megoldások a Vintage Beauty Szépészeti Nőintézet működésében
‌: Szabó Gabriella

Intergenerational Communication in the Influencer Economy How Beauty Influencers Connect Across Generations on TikTok and Instagram
‌: Chalernphon Vilayvanh

Digital and Online Marketing Communication in the Music Industry
‌: Kricsfalussy Bálint

Online communication about Sustainability in FMCG companies
‌: Nguyen Thi Quynh Nhu

Hűségprogramok hatékonysága a kereskedelemben a dm active beauty-n keresztül
‌: Nagy János Attila

Az eladásösztönzés eszközei és szerepe a Parsa Beauty Trading Kft-nél
‌: Szabó Gabriella

Social Media Marketing in the Scope of FMCG Brands’ Marketing Communication through the Case of Actimel in Hungary.
‌: Kalikan Zhaniya

Why is historical analogy employed in political crisis communication? A discourse analysis of Hungarian conservative political rhetoric between 2015-2024
‌: Stefanovszky Viktória

Qatar-Gulf Crisis
‌: Cseri Balázs

YouTube beauty vloggerek tevékenysége, mint marketingkommunikációs lehetőség a kozmetikai márkák számára
‌: Szabó Panna Zita

Az Amorepacific belépése a magyar piacra. K-beauty megjelenése a hazai szépségápolásban
‌: Molnár Emese

Az ügyfélkezelés bemutatása marketing szempontból a Beauty World Net Kft – n keresztül
‌: Szórádi Genovéva Lejla