Targeting and activating the Y and Z generation through Gaming

Red Bulls's Role in Generational Media Targeting Millenials and Gen Z through Digital Media
‌: Pomázi Lilla Dalma

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

The effects of advertising on Generation Z
‌: Miklós Csaba

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

Generation Z as tourism consumers the impact of childhood tourism consumption and the socialization environment - marketing activities of the tourism industry on this group
‌: Horváth Vanda
Megjelent: (2025)

Introduction of the municipality asset management through an exact municipality activity
‌: Nagy Beatrix Lilla

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

Employer branding to reach generation Y hype or the future of HR?
‌: Kovács Fruzsina
Megjelent: (2013)

Effects of cultural tourism on the target destination
‌: Balog Attila

The Economic Sanctions and their effect on target Countries
‌: Khalil Moussa Youssef Mourad

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

Travel behaviour of students at BBS - the most experienced and informed group of travellers from Generation Y and Z
‌: Zsupanek Bence

Target group selection by psychographic segmentation ‘Who are Donny Craves’ online target consumers in the Netherlands in the cookie segment?’
‌: Lampé Lilla

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás

Differences in employer branding concerning generations X and Y
‌: Piller Balázs

Games for the Planet Analysis of environmental games
‌: Živanović Aleksandra, et al.
Megjelent: (2022)

How should a company change its work environment to increase productivity of generation-Y office workers through employee-engagement in Hungary
‌: Haralambusz Petra Nikolett

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

The social impact of virtual identities on generation Z
‌: Gigor Áron

The influence of Kols on the belief and purchasing decision in the Cosmetic field of Young Vietnamese Women in Generation Z through TikTok platform in Vietnam
‌: Nguyen Linh Chi

The state and effectiveness of targeted indoor poster advertisements in 2020
‌: Darvai Péter

The Influence of Influencer Marketing on the Consumer Behavior of Generation Z
‌: Faragó Gréta

Standing alone? A review of the characteristics of the entrepreneur through the actor-activity-attitude framework
‌: Chandler Nick
Megjelent: (2019)

Introducing the marketing activity of Takarékbank Zrt. through the example of the Takarék Sustainable bank account campaign
‌: Hirsch Alexandra

The effect on the popularity and marketing of video game adaptations and their video game counterparts on each other.
‌: Soponyai Dávid Levente

Hungary as a target for german investors, with special regard to Daimler AG
‌: Bánrévi Krisztina
Megjelent: (2017)

Game On - Videojáték és Marketing
‌: Vogl Máté János

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices
‌: Tibay Csenge

The Effect of 'The Hunger Games' series on tourism
‌: Sári Boglárka

Technological Innovations in the history of the Olympic Games
‌: Szabó Kristóf Zoltán

Business models and economy of online games
‌: Petes Bálint

Game of Thrones induced film tourism
‌: Bencze Beatrix

Advantages of the services by Hungarian target market and how to meet the Russian consumers behavior
‌: Izmaylova Liya

Teenagers as target group - how to get teenagers as potential customers in the smartphone market?
‌: Somogyi Barbara
Megjelent: (2013)