An exploratory research on Hungarian consumers’ perception and attitude towards skincare influencers

Consumers' attitudes towards being eco-conscious, foscusing on the influence of eco-friendly products on consumer buying behaviour
‌: Fabó Zsófia Stella

Study of Hungarians’ attitudes towards sustainable lifestyle choices - focus on marketing efforts and generational attitudes
‌: Rédai Virág Patrícia

An Exploratory Research on the Role and Influence of Product Placement in Korean Dramas How can South Korean PPL Affect Customer Behavior and Brand Awareness?
‌: Said Ranya

An exploratory analysis of the relationship between perceived tourism impacts and the residents' attitude towards tourists in the most frequented districts of Budapest
‌: Bolla Nóra

Overview of the perception and attitude toward the competition of four-star hotels in Budapest through an example of Mamaison Hotel Andrassy
‌: Dunai Fruzsina

The examination of breakfast trends and guest perceptions among Hungarian and foreign consumers
‌: Ravadits Nóra

Exploratory research of the touristic utilization of the Danube River in Budapest
‌: Barta Patrik

Discussing the fashion rental service and the attitude of the Hungarian population towards clothing rental models
‌: Lengyel Lilla
Megjelent: (2022)

Ecotourism in Hungary and the attitude of domestic residents towards this
‌: Hegyi Franciska Irén

An exploratory research on the community impact of online crisis communication the case of Activision Blizzard King
‌: Török Diána

Attitude towards holistic medicine in wellness tourism of Hungary
‌: Fenyvesi Bettina

Analysing the Attitude of Indonesian Passengers Toward Green Aviation
‌: Agastya I Gusti Ngurah

An Evaluation of the Customer Perception and Attitude of Mobile Commerce in Ghana
‌: Quansah Tracy Efua

An exploratory research on making Lake Balaton a tourist attraction in winter
‌: Hock Berta Anna

The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists
‌: PUSPITA DYAH AYU

Effects determining people’s attitude towards social media platforms
‌: Egyeki Szabolcs Gergely

Attitudes towards digital advertisements- customer experience in social media
‌: Gur Réka

Assessing the role of community perceptions towards rural tourism development the case of Bački Monoštor, Serbia
‌: Dudukovic Jovana

Consumer behavior towards online shopping of electronics in Hungary
‌: Völgyi Dániel

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

Consumer perception of product quality regarding instant coffee
‌: Kovács Barbara

An exploratory study of the impacts of two kinds of influencer marketing KOCs and KOLs on consumer behaviors in beauty care in Viet Nam.
‌: Tran Le Thuy Tien

Exploring future marketers’ attitudes towards sustainable marketing Insights from Gen Z students in Vietnam and Hungary
‌: Do Tran Diem Mai

An exploratory study of the role of the influencers in Prepy’s marketing strategy
‌: Kósa Réka

Pizza box and sustainable food packaging. An exploratory study on consumers' perspectives.
‌: Nguyen Minh Tu

Changes in consumer behaviour towards hotel products and services, focusing on gender trends
‌: Czifra Eszter

Research on the Impact of Huawei Advertising on Chinese Female Consumers
‌: Deng Jingfang

Slow fashion - consumer behaviour and attitudes in sustainable fashion
‌: Alymbaeva Begimay

An exploratory study about the impact and importance of advertisements on consumer behaviour and buying habits
‌: Varga Barnabás

Environmentalism in the hospitality. Consumers' perception about green restaurant concept in Hungary
‌: Bárdos Zsófia

Influence of Environmental Social Media Advertising on Consumer Purchasing Behaior toward Sustainable Food and Beverage Products A Comparative Analysis Between Generation X, Generation Y and Generation Z in Cambodia
‌: Seng Phaninh

Introducing sponsorship as a marketing tool trough research and evaluation based on the example of strategic sponsorship activity of Vodafone Hungary towards the Hungarian Water Polo Federation
‌: Fehérvári Krisztina

Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance
‌: Murombo Charity, et al.
Megjelent: (2025)

Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance
‌: Murombo Charity, et al.
Megjelent: (2025)

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

Attitudes Toward Saving and Investing Among Young Adults Aged 18-26 in Vientiane Capital
‌: Vannavong Manilath