The Impact of Internet, social media and online marketing on the hotel industry in Hungary
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Online marketing Online marketing in Hungary Social media Hospitality industry E-WOM |
| Online Access: | http://dolgozattar.uni-bge.hu/5067 |
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| 001 | dolg5067 | ||
| 005 | 20161017104633.0 | ||
| 008 | 160505suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Majoros Eszter | |
| 245 | 1 | 4 | |a The Impact of Internet, social media and online marketing on the hotel industry in Hungary |c Majoros Eszter |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a Az Internet, közösségi média és az online marketing hatása a magyar hotel iparra |
| 246 | 1 | 1 | |a The Impact of Internet, social media and online marketing on the hotel industry in Hungary |
| 520 | 3 | |a The appearance of Internet have forced all players in the tourism industry to re-consider their traditional marketing processes. The digital platforms have opened new possibilities to engage with potential customers. This revolutionary change inspired the topic of this dissertation. | |
| 695 | |a Online marketing | ||
| 695 | |a Online marketing in Hungary | ||
| 695 | |a Social media | ||
| 695 | |a Hospitality industry | ||
| 695 | |a E-WOM | ||
| 700 | 1 | |a Kovács dr. Miklós |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/5067/1/Dissertation%20Majoros%20Eszter.pdf |z Dokumentum-elérés |