How can Hungarian SMEs in the tourism sector strategically employ digital marketing to sustain and enhance their competitiveness in the contemporary digital age?

South Korea's public diplomacy in the digital age key approaches, external influences, and challenges
‌: Gombás Lili

Apple Inc.'s Public Relations in the Digital Age A Comprehensive Assessment of Online and Offline
‌: Yozkalach Aytug

The systemic transformation of small and medium enterprises (SMEs) in the era of digitalization Challenges and strategic pathways in emerging industrial regions of China
‌: Wu Chaoqi, et al.
Megjelent: (2025)

The role of media strategies in building and sustaining personal brands in the digital age
‌: Sadovska Aryna

How Chinese brands can use content marketing to enhance their brand value in the Hungarian market.
‌: Mao Tianliang

Application of digital marketing tools in SMEs A study of Hungarian Micro- and Small sized enterprises operating in the retail sale of electronic devices and software
‌: Bendarzsevszkij Georg

How does digitalization affect the retail industry
‌: Huang Linjing

Internationalization of the Moldovan SMEs sector
‌: Volnitchi Catalina

How Can a Business Blog Create Competitive Advantage for B2B Businesses?
‌: Gegeshidze Konstantine

The differences in audit methodology of SMEs and corporations, with regard to the economic trends and the effect of digitalization
‌: Fekszi Elena Fruzsina

How to utilize digital content creation within customer journey?
‌: Rácz Dávid

The impact of Covid-19 pandemic to digitalization in B2C sector in Kyrgyzstan
‌: Kodirova Dinara

A Synergistic Approach for Sustainable Competitive Advantage in the Digital Health Era A Case Study of WeCare's Marketing Strategy and the Role of m-Health
‌: Abu Gharbiyeh Ahmad Moh'd Akram

The role of customer experience in enhancing the competitiveness of the Moroccan tourism industry ‘Case of Essaouira & Marrakech’
‌: Belkaid Othmane

How did TikTok change the lives and communication of the digital agencies?
‌: Molnár Lilla Rebeka

Supplier Relationship Management and Achievement of Competitiveness through Strategic Procurement at Nilfisk
‌: Strack Gergely

Contemporary theories of monetary policy
‌: Gergedava Ana

The Role of Foreign Direct Investment in Enhancing Vietnam's Logistics Sector
‌: Mai Thi Van Anh

Digital PR
‌: Farkas Márton

Digital diplomacy
‌: Ahmad Nesrina

Digital Economy
‌: Ruzimatova Shirinoy

Digital preparedness of the Hungarian SME sector in light of the COVID situation and their expectations from their banks
‌: Uhrin Dávid

Enhancing quality education through AI and youth-driven digital platforms - A scalable model for achieving SDG 4
‌: Mungai Kibiku Samuel
Megjelent: (2026)

The role of customer experience in enhancing the competitiveness of the Moroccan tourism industry - Casa of Marrakech and Essaouira
‌: Belkaid Othmane

Sustainability in SMEs – how the business deals with these challenges
‌: Sithole Mbali Ayanda
Megjelent: (2022)

Competition or cooperation How traditional banks and fintech firms can successfully collaborate
‌: Szekeres Viktória

Digital Panic - Understanding the Dynamics of Bank Runs and Regulations in the Digital Sphere
‌: Nagy Réka

The proliferation of data-driven digital industry and the transformation to a digital society
‌: Blandl Andor

The Role of Digitization in Retail
‌: Sipos Gergely Miklós

Digital governance and diplomacy
‌: Alaa Shuaeb

Digital Transformation Challenges
‌: Pusztai Norbert

How can sustainable indicators be utilized in tourism?
‌: Almási Ádám

Competitiveness of the Hungarian Business Tourism Compared to the Italian Business Tourism Sector
‌: Nyikes Julianna

Digital Transformation of Comics The Rise of Webtoon
‌: Borbás Blanka Dalma

Digital payment in Vietnam Challenges and prospects
‌: Pham Thi Ngoc Anh

Airbnb and Digital Guest Experiences
‌: Várady Mária Magdolna