Psychological approach in marketing and market research

How the Artifical Intelligence changed the Marketing Research as an Institution
‌: Oláh Sándor

Research on the impact and inspiration of OTA on traditional travel market
‌: Wang Rui

Exploratory research on the significance of hungaricums in the Hungarian tourism market
‌: Harján Zoi Melissa

Online or in person? Corporate Approach in Digitalisation and Future Trends of the Fairs and Conference Market
‌: Galambos Judit Zsuzsanna, et al.
Megjelent: (2026)

Market research about the fashion market of the Benelux states analysis and suggestion on how a foreign brand, like Makány Márta can appear on these markets
‌: Belme Dóra

Psychological impacts and effects of economical and business area
‌: Varga Léna

The psychology behind motivation of employees in small enterprises
‌: Nagy Péter

Research on marketing risks and strategies of Huawei mobile phones in the European market during Covid-19
‌: Tian Miye

The Resilient Approach Improving Humanitarian Aid, Sustainability and Development Interventions. The Case Study of Yemen
‌: Hassairi Kamar

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

Market analysis and customer research on alcoholic drinks for BREBIS Hungary Ltd.
‌: Sileo Szeréna

Analysis of The Psychological State of Tour Guides in Guizhou China
‌: LIU MENGXIA

Influencers in Hungary and their social-psychological effects on young people
‌: Németh Eszter

Islamic Banking and Holistic approaches to wealth
‌: Huseynzade Orkhan

Research on the potential of Xi'an Metaverse cultural tourism market Based on the tourist perspective
‌: Liu Yichen

Market research and plan for Vietnamese fast-food chain-restaurant start-up
‌: Nguyen Tran Diemmi

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Psychological Warfare or The usage of the human senses and perception in the catering industry
‌: Hámori Fanny Anna

Psychological analyses in the field of hypnosis in sport-coaching and practicing motherhood
‌: Váradiné Vincze Anna

A multidimensional approach to U.S.-China relations
‌: Pádár Krisztián

A corpus-based approach to morphological productivity
‌: Kiss Katalin
Megjelent: (2008)

Doing Business in Hungary and Indonesia – An Intercultural Approach
‌: Hidasi Judit
Megjelent: (2017)

Gazdasági felsőoktatási intézményekben tanuló hallgatók pszichológiai jóllétének vizsgálata egy kérdőíves kutatás tükrében= The psychological well-being of students studying in economic higher education institutions – a questionnaire research
‌: Vágány Judit
Megjelent: (2021)

Social media psychology and its influence on Instagram users' travel inspiration
‌: Kovach Olga

A comparative approach to British and American business culture
‌: Jánoki Fanni Zsófia

Analysis of key elements and approaches for the development of financial literacy
‌: Máró Anikó

Montenegro's convergence to the European Union - a strategic approach
‌: Cabarkapa Nada

The impacts of gluten intolerance in catering - A consumer approach
‌: Moreno-Moreno Ceferina Fanni

Psychological effects in web design - How colors, typography and spacing affect users
‌: Cseke Panna

A strategic approach to stakeholder engagement and scenario planning
‌: Ács Annamária
Megjelent: (2024)

The approach of oil companies towards promoting sustainability and environmental friendliness
‌: Lőrincz Anett

Expatriation research on international career
‌: Jin Zhiming

Exploring the relationship between psychological safety and team learning behaviors in hybrid project teams
‌: Ahmed Furqan

Analysis of Nivea’s marketing strategy - A research on customer preferences to obtain a comprehensive view on buyers’ behaviour
‌: Preisz Zsófia

A Synergistic Approach for Sustainable Competitive Advantage in the Digital Health Era A Case Study of WeCare's Marketing Strategy and the Role of m-Health
‌: Abu Gharbiyeh Ahmad Moh'd Akram

Determinants of Kenya's exports to the European Union - A gravity model approach
‌: Ochieng Alloyce