Comparative analysis of digital and traditional channels and exploring integrated marketing communication in the Digital Age in the Healthcare Industry in the Hungarian Market

Comparative Analysis of Digital Marketing Strategies of Selected Fast Food Chains
‌: Bunaeva Anastasia

Comparative Analysis of Printed and Digital Sports Journalism in Hungary
‌: Hasúr Anna Brigitta

Comparative Analysis of the Effectiveness of Traditional and Modern Marketing Methods in the Pharmaceutical Industry
‌: Pásztor Aldán Frodó

Digital and Online Marketing Communication in the Music Industry
‌: Kricsfalussy Bálint

Facing Traditional and Digital Disruptions Entrepreneurship in Hungary: GEM National Report Hungary 2024-2025
‌: Csákné Filep, Judit, et al.
Published: (2025)

The Importance of AI Training for Workforce Competency in the Digital Age
‌: Mattoussi Nour
Published: (2025)

Integrating Tourism and Digital Solutions for Cultural Heritage Promotion Empowering Azerbaijani Traditional Art Sales in Europe and North America
‌: Malikova Elvina

The analysis of the current digital marketing activities of SugarTrends
‌: Kiss Fanni

South Korea's public diplomacy in the digital age key approaches, external influences, and challenges
‌: Gombás Lili

Apple Inc.'s Public Relations in the Digital Age A Comprehensive Assessment of Online and Offline
‌: Yozkalach Aytug

Exploring The Implications Of Digital Currencies For Conducting Monetary Policy
‌: Shu Xiaofang

Integrated marketing communication in higher education?
‌: Harsányi Dávid, et al.
Published: (2007)

Integrated Marketing Communication of The North Face
‌: Karátson Mózes

An analysis of integrated marketing communication in the advertisement of the biggest e-commerce companies in Kazakhstan.
‌: Kumarbekova Aknur

The correlation between banking and the junior sector in the digital age the presence and impact of Fintech, Neobanks and digitalization on the bank selection preferences of generation Z in Hungary.
‌: Czicelszki Bettina

Comparative Analysis of US and China Digital Public Diplomacy - A Case Study in Vietnam
‌: Nguyen Thi Hong Phuong

Economic Consequences of Aging Populations, Pension Systems and Healthcare Costs
‌: Bekiyev Nesip

Exploring the Influence of Digital Innovation on Tourist Experiences A Cancun, Mexico Case Study
‌: Gomez Hernandez Saul Vicente

Digital integration of older adults in Europe Linking skills, ehealth use and growth patterns
‌: Kovács Erika
Published: (2026)

The role of media strategies in building and sustaining personal brands in the digital age
‌: Sadovska Aryna

Effective recruitment channels and selection criteria in the domestic insurance and banking sector – comparative analysis
‌: Drávai Viktória Dóra

Digital communication and collaboration in multinational workplaces The impact of collaboration platforms on organizational communication
‌: Tatai Kristóf

The effects of digitalization and automation on the hungarian logistics labour market
‌: Paksi Bence

Integrated Marketing Communications for different generations with reference to tourism
‌: Várady Mária Magdolna

Analysis of digital currency interact monetary policy based on currency digitalization development
‌: Ye Zihan

Communication Strategy and Digital Media Effectiveness for Small Businesses
‌: Enkhtuvshin Khongorzul

The role of Digital Marketing in the growth of Entrepreneurship
‌: Pantsulaia Eka

Bee Well's digital marketing strategy
‌: Pócsi Bence

Digital Storytelling in the Network Marketing Industry
‌: Buralieva Nina

Digital Marketing The tool of success for the small entrepreneur in India and their transition to online platforms during the covid-19 period
‌: Tyagi Adya

A Comparative Study of Indian & Other World Markets (In Special Reference to the Impact of Digital Transformation on the Retail Industry)
‌: Srivastava Shivam

Recommendation Systems in Digital Marketing Evaluating the Role of User Interaction Data
‌: Garay Lilla Anna

Artificial Intelligence Applications and Tools in Digital Marketing
‌: Garay Lilla Anna

Comparative Analysis of Communication Culture Among University Employees in Malaysia and Hungary
‌: Binti Shahrakbah Anissa Yasmeen

How did TikTok change the lives and communication of the digital agencies?
‌: Molnár Lilla Rebeka

How Can Communication Channels Reflect to University Values? (Research Based on the Answer of BBU Students)
‌: Csongrádi Gyöngyi, et al.
Published: (2024)