Strategic Playbooks of Influence A Comparative Study of Tourism and Economic Soft Power in London 2012 and Paris 2024 Olympic Games
| Main Author: | Bercsek Júlianna |
|---|---|
| Other Authors: |
Andrási Dr. Gábor
Pétervári Kinga |
| Format: | Thesis |
| Kulcsszavak: | Business Investments nation branding Olympic Games soft power Tourism Strategies |
| Online Access: | http://dolgozattar.uni-bge.hu/58138 |
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