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Strategic Playbooks of Influence A Comparative Study of Tourism and Economic Soft Power in London 2012 and Paris 2024 Olympic Games

Bibliographic Details
Main Author: Bercsek Júlianna
Other Authors: Andrási Dr. Gábor
Pétervári Kinga
Format: Thesis
Kulcsszavak:Business Investments
nation branding
Olympic Games
soft power
Tourism Strategies
Online Access:http://dolgozattar.uni-bge.hu/58138
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