Status Symbol and Luxury Quality An Analysis of Consumer Behavior Through Boss Underwear T-Shirt
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | brand loyality Consumer behavior fogyasztói magatartás influence luxury fashion luxusdivat márhahűség ruházati cikkek |
| Online Access: | http://dolgozattar.uni-bge.hu/58526 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg58526 | ||
| 005 | 20251027141939.0 | ||
| 008 | 251027suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Szalay Ákos | |
| 245 | 1 | 0 | |a Status Symbol and Luxury Quality |b An Analysis of Consumer Behavior Through Boss Underwear T-Shirt |c Szalay Ákos |h [elektronikus dokumentum] |
| 520 | 3 | |a The study of consumer behavior has paramount importance in the fields of marketing and economics, as numerous internal and external factors influence purchasing decisions. In this thesis, I examine modern consumer behavior of Hungarian people through a specific product: a BOSS underwear T-shirt. The research aims to explore the motivations that drive the purchase of this product and to highlight the differences among consumer segments.The significance of my research lies in providing insight into the relationship between consumers and the brand, as well as identifying the key factors that encourage buyers to purchase the product. The findings of this research can be beneficial for the fashion industry, particularly for HUGO BOSS, as they can help create a more accurate understanding of the consumer base. Furthermore, competitors may also find valuable insights into a better understanding of consumer motivations. | |
| 695 | |a brand loyality | ||
| 695 | |a Consumer behavior | ||
| 695 | |a fogyasztói magatartás | ||
| 695 | |a influence | ||
| 695 | |a luxury fashion | ||
| 695 | |a luxusdivat | ||
| 695 | |a márhahűség | ||
| 695 | |a ruházati cikkek | ||
| 700 | 1 | |a Kovács Péter |e ths | |
| 700 | 1 | |a Pólya Dr. Éva |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58526/1/Szalay_%C3%81kos_CE45LI_BSc_Thesis_2025_April.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58526/2/External_Consultant_Review_UPDATED.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58526/3/TH.Szalay.Akos.pdf |z Dokumentum-elérés |