The role of media strategies in building and sustaining personal brands in the digital age

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Published: (2023)

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The role of pricing strategies in the sustainable restaurant concept
‌: Takács Péter Gergő

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The Impact of Digitalization on Sustainable Branding in the Tourism destination
‌: Mbarek Alhaddar, et al.
Published: (2024)

Implications for urban marketing in China in the digital age
‌: Cai Yiyi

How can Hungarian SMEs in the tourism sector strategically employ digital marketing to sustain and enhance their competitiveness in the contemporary digital age?
‌: Bányai Dafna Maja

Domestic Investor's portfolio-building strategies
‌: Budai Árpád

The Importance of AI Training for Workforce Competency in the Digital Age
‌: Mattoussi Nour
Published: (2025)

South Korea's public diplomacy in the digital age key approaches, external influences, and challenges
‌: Gombás Lili

Apple Inc.'s Public Relations in the Digital Age A Comprehensive Assessment of Online and Offline
‌: Yozkalach Aytug

Communication Strategy and Digital Media Effectiveness for Small Businesses
‌: Enkhtuvshin Khongorzul

Personal Branding in the Professional Business Life
‌: Körmendi János Ádám

Product Placement and Brand Building in Video Games
‌: Rigó Ferenc

The role of team building on employee engagement a case of BASF Hungária Kft.
‌: Kelemen Dóra

Building a Competitive Marketing Strategy for Ezerszin Kft.
‌: Gódor Dániel

The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
‌: Nguyen Quoc Anh

The Role of Digitization in Retail
‌: Sipos Gergely Miklós

The correlation between banking and the junior sector in the digital age the presence and impact of Fintech, Neobanks and digitalization on the bank selection preferences of generation Z in Hungary.
‌: Czicelszki Bettina

Key Constructs of Personal Branding Proposal for a broad definition
‌: Szántó Péter
Published: (2023)

Building Brand Authority Through Educational Content Marketing Engagement Strategies in Short-Form YouTube Videos
‌: Hajeer dr. Ahmad

The Role of News Media in the Environmental Sustainability of ASEAN Countries
‌: Manalo Lou Lauren Tan

Personal branding és online marketing eszközei
‌: Fábi Krisztina

Social Media's role in the marketing strategy of fitness supplement companies
‌: Tarcsai Martin

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

Comparative analysis of digital and traditional channels and exploring integrated marketing communication in the Digital Age in the Healthcare Industry in the Hungarian Market
‌: Tófalvi Maja

A CEO hírneve és a Personal Branding
‌: Für-Ugrin Fanni Barbara

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify
‌: Nguyen My Linh

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify
‌: Nguyen My Linh

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

Bee Well's digital marketing strategy
‌: Pócsi Bence