The Impact of Cristiano Ronaldo's Arrival and Departure on Juventus FC's Media Communications and Media Presence
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | communication football Juventus FC kommunikáció közösségi média labdarúgás Social media sport |
| Online Access: | http://dolgozattar.uni-bge.hu/58952 |
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| 245 | 1 | 4 | |a The Impact of Cristiano Ronaldo's Arrival and Departure on Juventus FC's Media Communications and Media Presence |c Szabó Levente |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis examines the impact of Cristiano Ronaldo's arrival and departure on Juventus FC's media communications and media presence. It explores how Ronaldo, as a global celebrity and self-brand, influenced Juventus's brand identity, external communication strategies, and social media marketing efforts during his time at the club. Utilizing the framework of Web 2.0 and its role in modern sports communication, the study analyses changes in fan engagement, social media metrics, and the club's public image. The thesis also considers Juventus FC's organizational culture, the challenges posed by Ronaldo's departure as a potential crisis, and its implications for the club's media strategy. Ultimately, the research aims to provide insights into the interplay between star athletes, sports organizations, and digital media in the contemporary sports industry. | |
| 695 | |a communication | ||
| 695 | |a football | ||
| 695 | |a Juventus FC | ||
| 695 | |a kommunikáció | ||
| 695 | |a közösségi média | ||
| 695 | |a labdarúgás | ||
| 695 | |a Social media | ||
| 695 | |a sport | ||
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| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58952/1/Thesis.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58952/2/SKM_C251i25050516470.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58952/3/Szab%C3%B3L_guidelines-for-internal-assessors-undergraduate-programmes-2025.pdf |z Dokumentum-elérés |