Consumer and buyer behavior in the electronics sector Analyzing the impact of marketing strategies and in-store brand promotion with a case insight on Remington
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| Format: | Thesis |
| Kulcsszavak: | branding Consumer behavior marketing communication marketing strategy marketingkommunikáció marketingstratégiák márkastratégiák |
| Online Access: | http://dolgozattar.uni-bge.hu/59160 |
| Abstract: | The thesis explores how in-store brand promotion influences customer buying behaviour and their purchasing decisions, focusing on the electonics sector in Hungary, with an insight into how Remington brand promotion oprates. It looks into how brand promotion being a form of personal selling works and how it can affect sales. Inculding 2 surveys and 3 interviews, it provides valuable insights into buying habits and customer perspections. With my personal experience, being a bonus viewpoint to the thesis. The finding indicate that despite everyting becoming more and more digital, real-life interactions still hold a key role in purchase decisions and customer satisfaction. |
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