Consumer and buyer behavior in the electronics sector Analyzing the impact of marketing strategies and in-store brand promotion with a case insight on Remington
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | branding Consumer behavior marketing communication marketing strategy marketingkommunikáció marketingstratégiák márkastratégiák |
| Online Access: | http://dolgozattar.uni-bge.hu/59160 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg59160 | ||
| 005 | 20251027143051.0 | ||
| 008 | 251027suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Ujhelyi Petra | |
| 245 | 1 | 0 | |a Consumer and buyer behavior in the electronics sector |b Analyzing the impact of marketing strategies and in-store brand promotion with a case insight on Remington |c Ujhelyi Petra |h [elektronikus dokumentum] |
| 520 | 3 | |a The thesis explores how in-store brand promotion influences customer buying behaviour and their purchasing decisions, focusing on the electonics sector in Hungary, with an insight into how Remington brand promotion oprates. It looks into how brand promotion being a form of personal selling works and how it can affect sales. Inculding 2 surveys and 3 interviews, it provides valuable insights into buying habits and customer perspections. With my personal experience, being a bonus viewpoint to the thesis. The finding indicate that despite everyting becoming more and more digital, real-life interactions still hold a key role in purchase decisions and customer satisfaction. | |
| 695 | |a branding | ||
| 695 | |a Consumer behavior | ||
| 695 | |a marketing communication | ||
| 695 | |a marketing strategy | ||
| 695 | |a marketingkommunikáció | ||
| 695 | |a marketingstratégiák | ||
| 695 | |a márkastratégiák | ||
| 700 | 1 | |a Berger Szandra Bettina |e ths | |
| 700 | 1 | |a Pólya Dr. Éva |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59160/1/Petra_Ujhelyi_Thesis_2025.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59160/2/Petra_Ujhelyi_thesis_evaluation.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59160/3/TH.UjhelyiPetra.pdf |z Dokumentum-elérés |