Consumer and buyer behavior in the electronics sector Analyzing the impact of marketing strategies and in-store brand promotion with a case insight on Remington
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| Format: | Thesis |
| Kulcsszavak: | branding Consumer behavior marketing communication marketing strategy marketingkommunikáció marketingstratégiák márkastratégiák |
| Online Access: | http://dolgozattar.uni-bge.hu/59160 |