Consumer and buyer behavior in the electronics sector Analyzing the impact of marketing strategies and in-store brand promotion with a case insight on Remington

The effect of corporate branding on consumer behavior
‌: Lukács Réka

The Role of Formula 1 in Shaping Consumer Behaviors Insights Into Fan Spending Habits
‌: Nagy Viktória

Green influencers and their impact on consumer behavior
‌: Stark Dániel Gergő

Consumer Behavior in the Beauty Market A Behavioral Economic Perspective on Emotional Influences
‌: Bencsik Laura Anna

The Impact of Artificial Intelligence on Online Consumer Behavior
‌: Radouche Feriel

The impact of social media on consumer behavior in tourism
‌: Bodor Csenge

Exploring market entry strategies for Vietnamese SMEs in the European electronic devices and components sector
‌: Le Trung Kien

The Behavior of Moroccan Cyber Consumer
‌: Ezziani Moulay Smail

Social Media and Consumer Behavior
‌: Varga Csenge

Analysis of consumer behavior in the natural cosmetics market in Hungary
‌: Csecsődi Vanessza Petra

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

Analysis of how Influencer Marketing can impact consumer behavior
‌: Szűcs Levente

How does UI/UX design affect consumer behavior in the fashion and apparel e-commerce sector an exploratory study
‌: Lévárt Ákos György

Consumer and buyer behaviour among Hungarian Gen Z’s and their preferences on International versus Local Coffee Establishments
‌: Adamov Adrienn

The Influence of Social Media on Consumer Behavior
‌: ElHamory Fares Anouar Midhat

Companies as changemakers for sustainable consumer behaviors
‌: Ezdini Idrak

Conscious Consumer Behavior in the World of Cryptocurrency
‌: Szakács Dominik

The Impact of COVID-19 on Online Shopping An Analysis of Consumer Behavior and E-commerce Strategies
‌: Sweis Sarah Hussam Kamel

The Impacts of Sunday Closing of Retail Units on Consumer Behavior in Hungary
‌: Szegedi Brigitta

The Influence of Influencer Marketing on the Consumer Behavior of Generation Z
‌: Faragó Gréta

Examining online food ordering consumer behavior
‌: Juhász Rebeka

CHANNEL PREFERENCES IN THE HIGH-VALUE ELECTRONIC DEVICE PURCHASE DECISION PROCESS REGARDING THE PURCHASE ATTITUDEAMONG DOMESTIC BUYERS CSATORNA PREFERENCIÁK A NAGYÉRTÉKŰ ELEKTRONIKAI CIKKEK VÁSÁRLÁSI FOLYAMATÁBANA VÁSÁRLÓI ATTITŰDDEL ÖSSZEFÜGGÉSBEN A HAZAI VÁSÁRLÓK KÖRÉBEN
‌: Taralik Krisztina, et al.
Megjelent: (2022)

The Impact of Micro-Influencer Marketing on the Consumer Behavior of Millennials on Sunscreen Products in Thailand
‌: Sephasert Saysavath

Examining consumer behavior in a given product/service market
‌: Hackel Veronika Éva

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

Online consumer behavior in the USA and the example of Amazon.com
‌: Kapás Péter Gergő

Sustainable consumer behavioral change in lot A value-action gap approach
‌: Halal Marian
Megjelent: (2021)

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh

Changes in consumer behavior during COVID-19 A comparative analysis of the retail markets in Hungary and the Czech Republic
‌: Bányai Gergely

Gender as a moderator for the effect of social media marketing on fast-moving consumer goods sector performance Insights from managerial employees
‌: Rukasha Cassian Farai, et al.
Megjelent: (2026)

Factors Influencing Green Purchase Behavior of Consumers in Budapest City
‌: Nguyen Do Dat

A study of the effectiveness of key opinion consumers (KOCs) in influencer marketing on TikTok shop for electronics brands in Vietnam
‌: Tran Le Hoang

Analysis of Nivea’s marketing strategy - A research on customer preferences to obtain a comprehensive view on buyers’ behaviour
‌: Preisz Zsófia

Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance
‌: Murombo Charity, et al.
Megjelent: (2025)

Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance
‌: Murombo Charity, et al.
Megjelent: (2025)