The Influence of Influencer Marketing on the Consumer Behavior of Generation Z

Factors Influencing Green Purchase Behavior of Consumers in Budapest City
‌: Nguyen Do Dat

The Impact of Micro-Influencer Marketing on the Consumer Behavior of Millennials on Sunscreen Products in Thailand
‌: Sephasert Saysavath

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

Business model innovation and influence on consumer behavior based on the Xiaomi company
‌: Liu Sheqian

Consumer Behavior in the Beauty Market A Behavioral Economic Perspective on Emotional Influences
‌: Bencsik Laura Anna

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

The Influence of Viral Marketing on consumers’ decisions
‌: Albunni Yazan

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

The impact of influencer marketing on consumer decision-making
‌: Pichler Anna Ágnes

The Effects of Influencer Marketing on Consumer behaviour of teenagers
‌: Ertl Pál

Generation Z as tourism consumers the impact of childhood tourism consumption and the socialization environment - marketing activities of the tourism industry on this group
‌: Horváth Vanda
Megjelent: (2025)

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

Effect Of Upselling And Cross-Selling Strategies On Consumer Behavior In The Online Clothing Industry In Case Of Female Generation Z In Bosnia And Herzegovina
‌: Tesanovic Marija

Factors that Influence the Purchasing Behavior of Cosmetics Products in Yemen
‌: Taher Buthina Abdulghani

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

Influence of the aging generation on Hungarian thermal tourism in the last decade
‌: Kalmár Sára Ágnes

Influencer marketing egy influencer szermszögéből
‌: Pálinkás Szilvia Klaudia

The Behavior of Moroccan Cyber Consumer
‌: Ezziani Moulay Smail

Social Media and Consumer Behavior
‌: Varga Csenge

An Evaluation on How Consumer Behaviour is Influenced by Social Media
‌: Lee Songyi

Analysis of consumer behavior in the natural cosmetics market in Hungary
‌: Csecsődi Vanessza Petra

Influencer Marketing
‌: Majkuth Bálint Rudolf

Influencer Marketing
‌: Tömösközi Adél Zsuzsanna

Az influencer marketing hatásai a Z generációsokra
‌: Szabó Márkó

Influencer Marketing- Z generáció befolyásolása vásárlási döntésekben
‌: Karbunárin Alexandra

Az influencer marketing hatása a Z generációra
‌: Antonyi Brigitta

Buying behavior differences of the generations, in case of green fashion
‌: Scheiling Katalin

Influencer marketing - Empirikus kutatás az influencer marketing területén
‌: Szőke Boglárka

Examining The Impact of Social Media Influencers' Credibility on Consumer Behaviour
‌: Králik Petra Laura

Companies as changemakers for sustainable consumer behaviors
‌: Ezdini Idrak

The effect of corporate branding on consumer behavior
‌: Lukács Réka

Conscious Consumer Behavior in the World of Cryptocurrency
‌: Szakács Dominik

Influence of Environmental Social Media Advertising on Consumer Purchasing Behaior toward Sustainable Food and Beverage Products A Comparative Analysis Between Generation X, Generation Y and Generation Z in Cambodia
‌: Seng Phaninh

Influencer marketing - Az influencer marketing hatása a fogyasztókra - Az influencer marketing a közösségi médiában
‌: Jurászik Dávid

Examining consumer behavior in a given product/service market
‌: Hackel Veronika Éva

Factors influencing the purchasing habits of the younger Vietnamese generation regarding Levi's® recycled fashion
‌: Nguyen The Kien