Exploring the Role of Gastronomy in Budapest’s Luxury Hotels Guest Demographics, Competitive Strategies, and Branding Challenges

Bibliográfiai részletek
Szerző: Vass Dániel
További közreműködők: Juhász-Dóra Katalin
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:5-star hotels
branding
hotel industry
marketing
Operation
restaurant
tourism
Online Access:http://dolgozattar.uni-bge.hu/59508

MARC

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520 3 |a The thesis is about presenting the 5-star hotels of Budapest and comparing their restaurant offerings. In addition to all this, I conducted the analysis based on various aspects. It covers marketing, operations and other exciting topics, such as branding and visibility on social media sites. Also, it includes real interviews with professionals (managers, supervisors) of the Hungarian top Hotel brands. It also has information about the history of the hotels and also from the hotel chains.In addition to all this, the thesis also includes some foreign perspectives and examples of large hotels operating abroad. 
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