Novel business concept in the hospitality industry. A case study investigating the spa facility (therme) in Russia, Tula region
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| Format: | Thesis |
| Kulcsszavak: | 21th century business planning internet medium-sized businesses wellness |
| Online Access: | http://dolgozattar.uni-bge.hu/59513 |
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| 005 | 20260409145153.0 | ||
| 008 | 260409suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Diachenko Valeriia | |
| 245 | 1 | 0 | |a Novel business concept in the hospitality industry. A case study investigating the spa facility (therme) in Russia, Tula region |c Diachenko Valeriia |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis investigates a novel business concept in the hospitality industry, focusing on the implementation of a spa facility (therme) in the Tula region of Russia. The study explores how integrating therme facilities into existing hotel operations can provide a competitive advantage, especially in small regional markets. The research uses the case of Park-Hotel "Plazma" to illustrate both the opportunities and challenges associated with introducing a therme model that does not rely on natural thermal springs but simulates the wellness experience through modern infrastructure and services.The study is driven by three main research questions: (1) identifying key motivational factors that drive guests from Central Russia to visit wellness facilities, (2) determining the critical elements necessary for building a strong wellness brand within this regional context, and (3) analyzing the business potentials that an existing hotel can realize after successfully implementing a therme facility. | |
| 695 | |a 21th century | ||
| 695 | |a business planning | ||
| 695 | |a internet | ||
| 695 | |a medium-sized businesses | ||
| 695 | |a wellness | ||
| 700 | 1 | |a Juhász-Dóra Katalin |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59513/1/Diachenko_Valeriia_Thesis.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59513/2/declaration.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59513/3/JDK_Valeriia%20Diachenko_Assessment%20sheet_2025.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59513/4/Diachenko.pdf |z Dokumentum-elérés |