CSR's effect on job satisfaction and employee retention in Hungarian small to medium-sized businesses

Bibliográfiai részletek
Szerző: Balogh Dániel
További közreműködők: Németh Dr. Patrícia Ilona
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:CSR
employee well-being
medium-sized businesses
retention rate
Small business
Online Access:http://dolgozattar.uni-bge.hu/59568

MARC

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520 3 |a This thesis researches how corporate social responsibility (CSR) affects employee motivation, satisfaction and retention in Hungarian SMEs. Based on quantitative research methods, the findings indicate that CSR -even external CSR, not directly benefitting the employee - can positively impact workplace perception and employee commitment. It also sheds light on the differences in CSR awareness and perception of different demographic groups and emphasizes the importance of proper communication and genuine, transparent implementation of CSR activities that in-turn will result in a stronger company culture. 
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