Artificial Intelligence Applications and Tools in Digital Marketing
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | artificial intelligence Chatbot Digital marketing digital tool integration recommendation system |
| Online Access: | http://dolgozattar.uni-bge.hu/59570 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg59570 | ||
| 005 | 20260409145238.0 | ||
| 008 | 260409suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Garay Lilla Anna | |
| 245 | 1 | 0 | |a Artificial Intelligence Applications and Tools in Digital Marketing |c Garay Lilla Anna |h [elektronikus dokumentum] |
| 520 | 3 | |a In my bachelor thesis I am writing about Artifical Intelligence Tools in Digital Marketing, specifically recommendation systems and chatbots. My research questions ask about what is the most effective recommendation system to reach digital marketing goals, what are the biggest challenges of implementing chatbots and what are the biggest gains of using chatbots for a business, and its digital marketing activities. In course of my primary research I did a quantitative analysis of user interaction data with recommendation systems and interviews with companies that use chatbots. | |
| 695 | |a artificial intelligence | ||
| 695 | |a Chatbot | ||
| 695 | |a Digital marketing | ||
| 695 | |a digital tool integration | ||
| 695 | |a recommendation system | ||
| 700 | 1 | |a Bánhalmi Dr. Árpád |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59570/1/GarayLillaAnnaThesis.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59570/2/Garay%20Lilla%20Anna_b.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59570/3/BA%20KM%20angol%20b%C3%ADr%C3%A1lati%20lap%20K%C3%9CLS%C5%90_%20Garay%20Lilla%20Anna-05.30.pdf |z Dokumentum-elérés |