AI-Driven Customer Service in Hungary Impact on Consumer Satisfaction
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | acceptance of AI AI-powered services customer satisfaction hospitality industry Hungary |
| Online Access: | http://dolgozattar.uni-bge.hu/59580 |
| Kivonat: | This study investigates whether customers are willing to trust and use AI system in hospitality settings instead of interacting with human staff in Hungary. Although the hospitality industry is traditionally human-centric, it remains incertain to what extent cutsomers are prepared to accept AI-based services. The paper perticularly focuese on the emotional aspects of this interaction. The research questions guiding this inquiry have been formulated to provide a clear focus for the study. The research paper employs a survey-based quantitative research method. It will measure customer satisfaction and preferences and examine the broader impact of AI in the hospitality industry in Hungary. By systematically collecting and analyzing data this study seeks to undertsand customer attitudes toward AI-powered services. |
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