Audience Impact of Sustainability Strategies Applied in Large-Scale Music Events in Hungary

Bibliográfiai részletek
Szerző: Kis Alexandra Klaudia
További közreműködők: Weninger Ágnes Rita
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:concerts
events
festivals
sustainability
sustainable development
Online Access:http://dolgozattar.uni-bge.hu/59610

MARC

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520 3 |a This thesis explores the impact of sustainable strategies implemented at large-scale music events on the audience in Hungary. The research investigates how these initiatives influence attendees' environmental awareness, engagement, decision-making, and long-term behavior.The study employs a quantitative method, using an online questionnaire distributed to Hungarian residents who have attended such events, supplemented by a review of existing literature on sustainability and event management.The findings indicate that while a majority of attendees consider sustainability important, in-depth knowledge of sustainable practices varies. Sustainability can influence audience choices, particularly when event efforts are clearly communicated.The research concludes that there is a growing awareness and expectation for sustainability at large-scale music events in Hungary, highlighting opportunities for event organizers to enhance communication, implement innovative practices, and effectively engage audiences, thereby fostering more environmentally conscious attitudes and behaviors. 
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