How Chinese brands can use content marketing to enhance their brand value in the Hungarian market.

Repositioning of Sió brand – how can a domestic brand be successful against international competitors
‌: Varga Petra

Marketing communication, Brand management concerning the value of art
‌: Enkhbayar Narmandakh

Building Brand Authority Through Educational Content Marketing Engagement Strategies in Short-Form YouTube Videos
‌: Hajeer dr. Ahmad

Brand as an additional value Selling luxury to high value clients
‌: Szirtes Zsófia

How can Non-Fungible Tokens be used in the modern art world?
‌: Bodor Szimonetta

How Can Communication Channels Reflect to University Values? (Research Based on the Answer of BBU Students)
‌: Csongrádi Gyöngyi, et al.
Megjelent: (2024)

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

Launching a Brand into a New Market On the example of Hungarian men’s suit brand
‌: Otgonbayar Telmuun

Exploring European Destination Branding for Enhancing Georgia's Tourism Industry
‌: Iashvili Giorgi

How the destination brand affects Chinese tourists' choices when they are selecting overseas destinations Thailand as a case study
‌: Guo Yuqin

The impact of publishing content with luxury brands on users' social currency on Instagram.
‌: Toosi Mohammad Amin

Potential re-branding strategies for the Unicum bitter in the Hungarian market
‌: Kajdon Dorottya

Examining the Influence of Athlete Endorsements on the Value of a Brand
‌: Alanchis Bounbalamy

Analysis of how Influencer Marketing can impact consumer behavior
‌: Szűcs Levente

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

What factors lead to higher brand awareness of Zeropoint. IT and can online marketing play a role in this?
‌: Farkas Andrea
Megjelent: (2013)

The importance of IT, related to the structure of companies - How can businesses use reach their full potential with Microsoft cloud?
‌: Karádi Cintia Nikolett

Enhancing University Branding through Fostering Intercultural Sensitivity A Comparative Study of Domestic Students in Various Bachelor Programs
‌: Hajeer Ahmad, et al.
Megjelent: (2024)

How Brands Alter Their Corporate Identity to Fit the Current Market Environment A comparison between Dove and Lush
‌: Abazi Xhesika

Taiwanese-Chinese interconnections in global value chains
‌: Vándor János
Megjelent: (2018)

Football Tourism -The Possible Use of a Successful Football Brand in Hungary
‌: Vitrai Tamás

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

L'Occitane en Provence, an international natural cosmetics brand's position on the Hungarian market
‌: Korcsik Anna

How to improve the brand perception of AIESEC in BGE KVIK?
‌: Takács Eszter

How can companies adapt social media for successful development of relationship marketing with customers?
‌: Bányász Marcell Péter

How to utilize digital content creation within customer journey?
‌: Rácz Dávid

EFFICIENCY OF SALES ACTIVITIES BY HUNGARIAN FASHION BRANDS Difference between medium and high priced Hungarian fashion brands sales behaviour
‌: Zelei Barbara

How can sustainable indicators be utilized in tourism?
‌: Almási Ádám

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Munkáltatói márkaépítés (employer branding) marketing megközelítése
‌: Vona Letícia

Personal branding és online marketing eszközei
‌: Fábi Krisztina

The Impact of Chinese Investments in Hungary on the Sustainability of Global Value Chains Challenges and Future Opportunities
‌: Li Xiang
Megjelent: (2026)

The impact of Chinese initiatives on the Hungarian economy
‌: Falatovics Eszter

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Megjelent: (2023)

Leveraging influencer marketing for sport nutrition supplement brands
‌: Karanyicz Sára

The role of sustainability in the marketing strategy of outdoor clothing brands
‌: Kálmán Krisztián