Exploring the Viability of Integrating Animal-Assisted Therapy into Hospitality Services
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | animal assisted therapy health tourism new service in hospitality niche tourism wellness tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/59771 |
| Kivonat: | In summary, this research paper discovers the viability of implementing animal therapy in the hospitality environment. It does so through defining and understanding animal therapy and its’ impacts; pointing out the possibilities of it as a niche marketing tool; placing it into the wellness and health tourism sector and discussing its’ attributes with the help of a SWOT analysis. A primer qualitative research method was used through interviews of 4 accommodation owners and employees and of 2 animal therapists. The key findings can be separated into two part. The viability of a long-term animal therapy in the hospitality sector is only in hypothesis but the short-term implementation of events including animal therapy is already viable in the form of trainings and has a higher chance at evolving. A further investigation of the field is required through different research methods and wider sample sizes. |
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