The Rise of Social Commerce Analyzing TikTok Shop´s Affiliate Marketing Model and its Impact on Gen Z Consumer Behavior

Bibliographic Details
Main Author: Rueda Velasco Sebastian Juan
Other Authors: Sarkadi Katalin
Format: Thesis
Kulcsszavak:affiliate marketing
digital marketing strategies
E-commerce trends
Gen Z consumer behavior
influencer marketing
social commerce
Social media
TikTok marketing
TikTok shop
Online Access:http://dolgozattar.uni-bge.hu/60017

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