The Rise of Social Commerce Analyzing TikTok Shop´s Affiliate Marketing Model and its Impact on Gen Z Consumer Behavior
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| Format: | Thesis |
| Kulcsszavak: | affiliate marketing digital marketing strategies E-commerce trends Gen Z consumer behavior influencer marketing social commerce Social media TikTok marketing TikTok shop |
| Online Access: | http://dolgozattar.uni-bge.hu/60017 |