Destination Branding and Tourism Development in Hévíz
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | destination branding Hévíz spa towns Tourism development wellness tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/60043 |
| Kivonat: | This thesis examines how destination branding can support the revitalisation of Hévíz, a historic Hungarian spa town. Through a combination of literature review, competitive benchmarking, and interviews with key stakeholders, the study explores Hévíz’s unique assets and the challenges it faces. It offers recommendations for modernising the town’s brand, improving tourism infrastructure, enhancing digital presence, and building a sustainable, competitive identity in the spa tourism market. |
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