The examination of specialty coffee preferences of young consumers in Budapest
| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | Budapest consumer behaviour F&B management specialty coffee young customers |
| Online Access: | http://dolgozattar.uni-bge.hu/60203 |
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| 008 | 260409suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Le Phuong Thao | |
| 245 | 1 | 4 | |a The examination of specialty coffee preferences of young consumers in Budapest |c Le Phuong Thao |h [elektronikus dokumentum] |
| 520 | 3 | |a This study aims to investigate the specialty coffee preferences of young consumers (aged 18–30) in Budapest. Through a quantitative survey, it identifies key factors influencing their choices towards a cup of specialty coffee and a specialty coffee shop, such as coffee quality, shop atmosphere, pricing, and ethical sourcing. Results show a preference for light-roasted coffee, artisanal beverages, and comfortable environments. These insights can help coffee shop owners tailor their offerings to meet the expectations of this growing market segment. | |
| 695 | |a Budapest | ||
| 695 | |a consumer behaviour | ||
| 695 | |a F&B management | ||
| 695 | |a specialty coffee | ||
| 695 | |a young customers | ||
| 700 | 1 | |a Debreceni Dr. János |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60203/1/Thesis_Le%20Phuong%20Thao.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60203/2/Assessment%20Sheet%20Le%20Phuong%20Thao%20YKMEIV.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60203/3/250525_LePhuongThao_Assessment.pdf |z Dokumentum-elérés |