The examination of branding and competitive strategy of single dish restaurant concept based on the case of Nokedlish
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | branding Budapest F&B management Nokedli Nokedlish noodles restaurant Single dish concept |
| Online Access: | http://dolgozattar.uni-bge.hu/60204 |
| Kivonat: | This thesis examines the branding and competitive strategy of Nokedlish, a restaurant in Budapest that specializes in nokedli. Through surveys, interviews, and researches, it examines how the restaurant constructs brand identity, optimizes menu design, and employs digital technologies. Comparisons with competitors like Nokedli Factory and 2 Spaghi Fresh Pasta Bar help illustrate how single-dish restaurants can differentiate themselves. The thesis concludes with practical recommendations for enhancing Nokedlish’s market presence and theoretical insights into food branding, cultural identity, and the evolving role of digital tools in restaurant strategy.The report emphasizes strengths in authenticity and creativity, while recommending enhancements in visibility and strategic expansion. |
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