The examination of branding and competitive strategy of single dish restaurant concept based on the case of Nokedlish
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | branding Budapest F&B management Nokedli Nokedlish noodles restaurant Single dish concept |
| Online Access: | http://dolgozattar.uni-bge.hu/60204 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg60204 | ||
| 005 | 20260409150131.0 | ||
| 008 | 260409suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Vu Minh Hanh | |
| 245 | 1 | 4 | |a The examination of branding and competitive strategy of single dish restaurant concept based on the case of Nokedlish |c Vu Minh Hanh |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis examines the branding and competitive strategy of Nokedlish, a restaurant in Budapest that specializes in nokedli. Through surveys, interviews, and researches, it examines how the restaurant constructs brand identity, optimizes menu design, and employs digital technologies. Comparisons with competitors like Nokedli Factory and 2 Spaghi Fresh Pasta Bar help illustrate how single-dish restaurants can differentiate themselves. The thesis concludes with practical recommendations for enhancing Nokedlish’s market presence and theoretical insights into food branding, cultural identity, and the evolving role of digital tools in restaurant strategy.The report emphasizes strengths in authenticity and creativity, while recommending enhancements in visibility and strategic expansion. | |
| 695 | |a branding | ||
| 695 | |a Budapest | ||
| 695 | |a F&B management | ||
| 695 | |a Nokedli | ||
| 695 | |a Nokedlish | ||
| 695 | |a noodles | ||
| 695 | |a restaurant | ||
| 695 | |a Single dish concept | ||
| 700 | 1 | |a Debreceni Dr. János |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60204/1/The%20examination%20Nokedlish%20by%20VMH.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60204/2/250525_VuMinhHanh_Assessment.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60204/3/Vu%20Minh%20Hanh_opponent.pdf |z Dokumentum-elérés |