Restaurant Marketing Based on Emotions And Experiences
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | advertisement customer behavior Emotions experiences marketing online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/60313 |
| Kivonat: | This work allowed us to completely highlight the importance of emotions and feelings in marketing strategies.In addition, this study helped to find out which communication channels are most in demand among modern consumers, as well as how the atmosphere of the establishment, including design, affects the consumer experience.No less important was the study of the importance of online marketing to achieve the maximum flow of guests.As a result of an in-depth study of the available literature, answers were received to the questions posed at the beginning of the research.Despite the differences in guest preferences, restaurants can still achieve increased interest in the establishment from guests using various strategies. They can include drawing attention to potential buyers through various communication channels. As we have learned from the experience of this study, most people are inclined to use platforms where they can learn about the experience of previous visitors, as well as analyze comments, view photos, and so on, already receiving emotions and experience, without even visiting the establishment. To do this, enterprises are recommended to focus on the level of service and the interest in the fact that guests themselves want to share their experience, which they received by viewing reviews before.Another point is the importance of creating an atmosphere where the guest will feel as comfortable as possible throughout their stay in the establishment. To do so, it is important for restaurants to respond to trends and requests from visitors, who in the modern world most often look for modern simplicity, where they do not have to put in much effort to get a high experience. This is most often a calm atmosphere in the establishment, with pleasant light, as well as a cozy distribution of space, where the guest will feel free. |
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