Swipe, Ghost, Repeat How Design and Psychological Factors Shape Dating App Satisfaction in the Asia-Pacific Region
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| Dokumentumtípus: | TDK dolgozat |
| Kulcsszavak: | Asia-Pacific Cognitive Overload consumer behaviour Dating Apps Digital Burnout Monetization Platform Governance user satisfaction |
| Online Access: | http://dolgozattar.uni-bge.hu/60459 |
| Kivonat: | Many young people today crave connection because modern life often feels isolating despite being more digitally connected than ever. Social media and technology can create surface-level interactions, leaving many longing for deeper, real-world relationships. Dating offers a meaningful way to build emotional intimacy, understanding, and genuine connection in an increasingly disconnected world. In 2022, the worldwide online dating industry - worth about $7.94 billion - confronted a striking contradiction: many young users from Gen Z and younger Millennials expressed growing disinterest and emotional exhaustion with dating platforms. While psychological drivers of digital fatigue are well-documented in Western contexts, there is a critical knowledge deficit concerning the rapidly expanding Asia-Pacific market. This quantitative study investigated design-related, psychological, and social factors contributing to dating app satisfaction among an Asian young adult sample (ages 18–28, N=103), utilizing a cross-sectional survey and multiple linear regression modeling to predict overall user satisfaction. The analysis identified a parsimonious model where three factors were statistically significant negative predictors of satisfaction (Adjusted R^2 = 0.107): Cognitive & Emotional Overload (p=.021), Platform Trust Issues (p=.025), and App Monetization Concerns (p=.045). Notably, interaction frustration (e.g., ghosting) and gamification elements were non-significant in this context, suggesting cultural calibration of interaction norms and our targeted young Asian users prioritize the fundamental ethical integrity and fairness of the platform over minor social friction. These findings advance digital dating burnout models by establishing that in the Asian market, satisfaction is critically undermined by platform governance and financial transparency concerns as much as by psychological strain, necessitating a shift in platform design toward ethical practices and user well-being to ensure long-term market sustainability. |
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