The Impact of Influencer Brand Equity on Gen Z’s Intention to Engage in Adventure Tourism A Study Based on Source Credibility Theory in Hungary

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh

The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter
‌: Le Trung Hieu

Adventure tourism as a business in Himachal Pradesh
‌: Sehgal Ashutosh

Diversity, Equity and Inclusion at Boehringer Ingelheim
‌: VISSZAVONT KÖZLEMÉNY
Megjelent: (2024)

What is the relationship between demographics and perceptions of entrepreneurship and entrepreneurial intentions?
‌: Do Phuong Truc Quynh

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify
‌: Nguyen My Linh

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify
‌: Nguyen My Linh

Customer Perceptions and Preferences in Luxury Adventure Tourism The Examination of the Son Doong Cave Tour
‌: Bui Hong Anh

A GenAI Technológia
‌: Báltin Erik

Bridging the Intention-Behaviour Gap in Sustainable Tourism A Study of Pro-Environmental Behaviour Among Hungarian Gen Z Travelers
‌: Holczer Bettina

Tax Optimization Possibilities in Private Equity Fund Management
‌: Linkecs Vivien

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Megjelent: (2023)

The Impact of Corporate Social Responsibility on the Brand Equity of The Body Shop
‌: Szabó Kitti

Perspectives of Gen Z workforce at Bosch Budapest on job satisfaction and mental health Strategies for enhancing engagement and information sharing
‌: Nguyen Linh Trang

Tourist Satisfaction and Return Intention at Lake Balaton
‌: Radács Fruzsina

Effect of Sustainability on Brand Equity - A Comprehensive Overview of the Fashion Market
‌: Misik Rita

Pénzforgalmi elszámolás bemutatása az áfa fizetési rendszerben a P & ZS Kft.-n keresztül
‌: Kenesei Viktor László

Kontrollingtevékenységek működtetése és továbbfejlesztése, A Szabó Zs. Mélyépítő Bt. kontrollingrendszerének és kontrollingtevékenységeinek vizsgálata
‌: Csordás Károly

Community engagement strategies Impact of internal communities on business and employees
‌: Dereviakina Margarita

MARKETING STRATEGIES FOR GEN Z IN THE USA, The Case of OTAs
‌: Halal Marian

Assessing the entrepreneurship possibility and potential demand for Bungee Jumping as an adventure tourism activity in rural Mongolia
‌: Burentegsh Tselmeg

Fast Fashion and How Gen Z Sees It Is Social Media the Future of Marketing?
‌: Váray Míra

Exploring the Investment Potential of ACE (adventure, cultural, and ecotourism) Tourism Fusion in Azerbaijan A Synergistic Approach to Innovative Investment Strategies
‌: Hajaliyev Simran
Megjelent: (2023)

Exploring the Investment Potential of ACE (adventure, cultural, and ecotourism) Tourism Fusion in Azerbaijan A Synergistic Approach to Innovative Investment Strategies
‌: Hajaliyev Simran

Digital Marketing of Marvel Studios and its Impact on Gen Z
‌: Paspalev Georgi Jassenov

Study on Factors Affecting Gangneung Workcation Satisfaction and Intention to Reside.
‌: SHIN YERANG

Examining the relationship between restaurant experience and brand loyalty intention
‌: Iabloncsik Jasmina-Bianca

Dorko’s Engagement with the Sports Community A Study of Sponsorship and Athlete Collaborations in Hungary
‌: Kajdon Blanka

Az equity-típusú értékpapírok értékelése és egyéb sajátosságai a fair value tükrében
‌: Nagy Árpád

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

The role of team building on employee engagement a case of BASF Hungária Kft.
‌: Kelemen Dóra

Understanding Factors Influencing Job Satisfaction and Turnover Intentions in the Hotel Industry
‌: Thai Ha Phan

The impact of AI-driven personalization on customers’ purchase intention in the beauty industry
‌: Dau Quynh An Na

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

A strategic approach to stakeholder engagement and scenario planning
‌: Ács Annamária
Megjelent: (2024)