Balancing tradition and disruption brand identity strategies of Dior and Versace

Bibliographic Details
Main Author:	Antal Petra Anna
Other Authors:	Ghazal Mahmoud Jamil
Format:	Students’ Scientific Association paper
Kulcsszavak:	brand ambassador communication brand identity branding Fashion Communication luxury fashion
Online Access:	http://dolgozattar.uni-bge.hu/60471

Internet